Trained. Not booked. Not yet.

You have the certificate and the kit. What you don't have is a plan for filling your chair. That's not a skill problem — it's a plan problem.

I moved to a new city with no clients and no contacts. I was fully booked in three months. Not luck — a plan. This is that plan.

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Eye Shapes & Business Basics Ebook

Eye Shapes & Business Basics Ebook

$7.00
Sale price  $7.00 Regular price  $17.99
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Eye Shapes & Business Basics Ebook

Eye Shapes & Business Basics Ebook

$7.00
Sale price  $7.00 Regular price  $17.99
Shipping calculated at checkout.

✓ Instant download after purchase ✓ Works on any device Questions? [bookedandbuilding@gmail.com]

Lash styling and the business basics, in one guide.

A short reference for newly trained artists that covers two things at once: how to choose curls, lengths, and mapping for different eye shapes — and how to set up the marketing side so the work you're doing actually gets seen.

What's inside

  • Lash styles matched to eye shape, so you stop defaulting to the same set on every client
  • How to practice with intent instead of guessing your way through
  • Content that shows your work properly and brings in inquiries
  • Setting up your marketing early, even if you're brand new
  • Building reviews, referrals, and repeat bookings from your first clients

Who it's for
Artists still building technical confidence who also want the business foundations in place from the start — rather than learning the craft now and figuring out clients later.

Who it's not for
If you already have the technique and your only problem is clients, go straight to The Booked Lash Artist course instead.

Instant digital download. $7.

Six modules

Mindset Shift

stop thinking like a student, start running a business

Profile as Storefront

a bio, links and highlights people can actually book from

Content That Books Clients

post less, book more

Getting Your First 10 Clients

free models, word-for-word outreach, then you charge

Referral & Rebooking Systems

a client base that refills itself

Pricing With Confidence

set your price, say it out loud, hold it

Frequently asked questions

What's included
  • 6 video modules — watch at your own pace
  • A workbook for every module
  • Outreach, pricing & policy scripts
  • Lifetime access, including updates
  • Certificate of completion
For you if
  • You're trained but not booked
  • You post and nothing converts
  • You're unsure what to charge
Not for you if
  • You need technical lash training — this assumes you can already do the work
  • You're managing a salon team

Goes well with...